A bright design studio under tall factory windows: a long white table with laptops and colour swatches, a camera on a tripod and a pinboard of printed layouts

About

Workly Up: a higher standard of digital.

Workly Up is a London-registered digital studio for premium brands, founded by Ferşah Gülmez in 2022. We design, build and run the complete digital presence of brands that care how they are seen, with atelier-level care delivered at the speed of a modern tech team.

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Who we are

Workly Up is a digital studio that designs, builds and runs the digital presence of premium and rising brands. From identity to website, from e-commerce to content, every piece of work is delivered to the same written standard.

What we do

Four areas, one team.

A black Workly Up sign at a building entrance

The name and the mark

The name joins two words: work, and up, to raise it. We exist to take every piece of work to a higher standard. In the W, the two outer blades stand for the brand and for the craft that brings it to life; the small form at the centre, where they meet, is the detail.

What we value

These values decide how we work, and which work we take on.

  • Craft over volume

    Fewer projects, deeper work. Everything we make should be good enough to show.

  • Brand first

    Every pixel and every line of code should strengthen how the brand is positioned.

  • Measured communication

    Clear scope, an honest calendar and work we can show, instead of big promises.

  • Speed with care

    Modern tools and AI make us fast; we never let speed cost the detail.

  • One team, start to finish

    Identity, site, store and content stay with one team, so nothing is lost in a hand-off.

  • Respect and honesty

    Respect for the client's investment and time. We never claim work we did not do or use unproven numbers.

Founder

Ferşah Gülmez, Founder & Director, founded Workly Up in 2022. Specialist designers, developers and content creators join each project and work as one studio team.

Company details

Workly Up Ltd is registered in England and Wales, Company No. 14413111. Registered office: 71-75 Shelton Street, Covent Garden, London WC2H 9JQ.

A product as considered in the hand should look as considered online. Workly Up exists to close that gap.

People

The people behind Workly Up

On every project the founder leads and the disciplines the work needs come together. Write straight to the right one.

Disciplines

Why Workly Up exists

Premium brands are judged on detail. A product can be beautiful in the hand and still appear online on a template site, beside social posts that do not match it, in a store that serves only one country. Workly Up exists to close that gap.

Ferşah Gülmez founded the studio in 2022, and Workly Up Ltd was registered in London on 12 October that year. The idea was to treat a brand’s digital presence the way an atelier treats a garment: one piece, made with care, finished properly.

Questions

Questions clients often ask

If your question is not here, write to us.

Contact us

Where is Workly Up based?

Workly Up Ltd is registered in England and Wales, with its registered office at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. We work with premium brands in the UK, Europe, the Gulf and the United States, and with Turkish brands going global, and meet clients by video call.

Who will we work with day to day?

Designers, Shopify developers and content and AI creatives join according to what the project needs, and all of them work to the same written standard. You have one point of contact throughout, rather than a series of hand-offs.

What kind of brands do you work with?

Premium brands ready to present themselves properly, and rising brands with a product that deserves a better presence. We define clients by their stance and needs rather than their sector, so our work spans eyewear, jewellery, fashion, interiors and B2B. We are not the right studio when price is the first and only question.

Why do you take on fewer projects?

Because detail is where premium brands are judged, and detail takes attention. Taking on fewer projects means each one has the studio's full attention and a team that is not stretched across too many briefs. It also means we are honest early: if we cannot give a project the care it needs, we say so before it starts.

How does Workly Up use AI?

AI is part of how we research, explore and produce, never a replacement for art direction. A person briefs, selects and approves every output. AI never renders logos or lettering, AI people in campaigns for EU audiences are labelled, and client material is never used to train models. Our AI principles page sets out the full rules.

Markets

Markets we serve

The right language, currency, payments and delivery for every market, from one team.

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