Insights
Guides and notes for brands deciding what to do next: choosing a platform, preparing for a new market and using AI without harming the brand.
Featured
A balanced guide to choosing between Shopify and WooCommerce for a premium brand: catalogue, markets, team, integrations, running costs, design control and speed, and when Shopify Plus or headless earns its place.
E-commerce ·
A step-by-step checklist for moving a store to Shopify from WooCommerce, Magento or Turkish platforms: data, customers, orders, URLs and 301 redirects, SEO, apps, payments, feeds, testing, launch day and the first 30 days.
Migration ·
What to set up first to sell to UK customers: a UK-ready store, payments, VAT and duties in general terms, DDP or DDU, consumer law, whether you need a UK company, and marketing, with notes for brands based in Türkiye.
Markets ·
What brand identity design covers for a premium brand: strategy, logo system, typography, colour, art direction, brand guidelines and applications, how the process runs, what to prepare and the mistakes to avoid.
Brand ·
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Practical pieces for decisions you make once and want to get right: choosing a platform, moving a store to Shopify, launching in a new market. Use them with or without us.
Short pieces on a detail from a project, a decision we made and why, or a tool we have tested. Client details appear only with the client's permission.
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