Workly Up for…

Launching a brand? Start with the right foundations.

You have an idea, perhaps a first product or an early sketch of an app. We design the brand identity, build the website, app or online store, and prepare social media and launch imagery. You invest in what launch day needs and add the rest later.

What would you like to do? Pick as many as you like.
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A founder in a jacket reading her notes in an empty studio, one shaft of low sun across the wall and a work table beside her
A founder working at her table in a bare studio, low sun across the floor

Brand first

Your name, mark and voice, right from the start

From checking the name to the logo, colours and type, we lay the brand’s foundations. The site, app, packaging and social channels all draw on one system, so nothing has to be redone after launch.

  • Domain and social handle checks for the name
  • A logo system that works at every size
  • Templates for decks, social media and email
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Stage by stage

From idea to first customers, in three steps

Each stage builds on the one before. Start where you are, and carry on when you are ready.

  1. Foundations

    Brand and plan

    A short discovery settles the goals, scope and budget range; then we design the identity: name checks, logo, colours and type.

  2. Launch

    Site, app or store

    Depending on the business, we build a website, the first version of an app or an online store. Social accounts and launch imagery are prepared on the same timeline.

  3. Growth

    After the first customers

    The site or app is monitored, updated and improved, and social media runs to a calendar. When you are ready to serve customers in a new country, we prepare the ground.

A founder in a sunlit room reviewing prints laid out across the floor

Ready for launch

Everything for launch day, on one timeline

The website or app, social accounts, first posts and launch imagery are prepared together. If a full shoot is still too early, we create campaign images from the product photos you already have.

  • The first version of the site or app
  • Social accounts and the first posts
  • Campaign imagery from a real product photo
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The result

What changes when it is done properly

A brand that looks the same everywhere

Logo, colours, type and templates that work on the site, the app, the packaging, social media and your pitch deck.

A first version that can grow

The site, app or store is built on foundations fit for the next stage, so growth does not mean starting again.

Everything in your name

Domain, store, app accounts, code and design files are set up in your name from the first day and handed over.

Packages

Choose the level of work that fits

Every project is scoped to the brand. Prices are shared in a proposal after a short conversation.

Starter

2–3 weeks

The identity foundation: an identity for a new brand that works on screens, packaging and paper from the first day.

Ideal for: Founders before a first launch who want a coherent, lasting identity

What’s included

  • Logo system for every size and use
  • Colour palette and type pairing
  • Templates for social, presentations and email
  • A short guide to using it all consistently

Scale

3–4 weeks

The first online store: a Shopify or WooCommerce store designed around the brand, with payments, shipping and returns set up properly.

Ideal for: Product brands opening their first online store

What’s included

  • Bespoke store design
  • Product and collection set-up
  • Payments, shipping and returns
  • Launch checklist and handover

Not sure which one fits? Decide with us on a short call.

Questions

Questions clients often ask

If your question is not here, write to us.

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We have not launched yet. Where should we start?

Start with a private consultation. If the brand, platform and scope are clear, we usually begin with the identity foundation in the Starter package, then the site, app or store. If they are not, a short Discovery Sprint sets the goals, scope, platform and budget range first.

Do you build apps as well?

Yes. We design and build the first version of mobile and web apps focused on one job, such as bookings, memberships, orders or a client area. We keep the scope small and grow it with feedback from the first users.

How do you approach budget for a startup?

We start from what the launch genuinely needs and phase the rest: an identity foundation before a full strategic identity, a focused site before a larger one, a first version before a full app. We do not publish prices, because every launch is scoped to the brand.

Can we start small and add more later?

Yes, and for most founders it is the sensible route. We design the first phase with the later ones in mind: the identity foundation can grow into a full identity, a focused site into a larger one, a first app version into a full product. Nothing has to be thrown away when you are ready to expand.

Who owns the brand files, domain and accounts?

You do. Domains, the store, app store listings and social accounts are set up in your name, and once the final invoice is settled you own the identity files, designs and code we made for you. Fonts, apps and platform subscriptions stay under their own licences, which we explain before you commit.

Can you help us launch in the UK?

Yes. Our market entry work covers the brand, website and store side of launching in the UK. We do not form companies ourselves: a regulated accounting partner handles company formation, and we work so that everything is ready when the company is.

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