Collections your team publishes
Lookbooks, collection pages and campaign banners updated from the admin, without waiting for a developer.
Industries
Fashion e-commerce, cut as carefully as the collection.
We design and build online stores for fashion and accessories labels. Size guides, fabric and care sit on every product, the checkout shows the full price for each market, and your team publishes new collections without a developer.
Focus
What has to be right
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Composition and care in their own field
Fibre content, country of origin and care instructions in a fixed place on every product, never lost in the description.
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Exchanges without emails
Customers request another size from their order page, and a return label is created where you offer one.
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Pre-orders, drops and restocks
Pre-order dates, back-in-stock alerts by size and timed launches, all scheduled by your team in the admin.
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Search that understands fashion
Search and filters work by fit, fabric and colour, so someone typing 'wool coat' finds the right pieces.
In the store
Where a fashion sale is decided
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A size guide on every product
Measurements by market, fit notes and the model’s size, right beside the size buttons.
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One clean photograph per colour
Backgrounds removed and colours matched, so every variant looks like part of the same collection.
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The landed price before payment
Shipping, duties and delivery time shown at checkout, so nothing is added at the door.
Digital storefront
A sample storefront for your sector
How a store or site built for your sector could look, shown on a fictional brand.
veral.com
Duties and taxes included on UK and EU orders
WomenMenBagsJournal GBP £2
Autumn / Winter 26
The knit and coat edit
Shop the collection Size XSSMLXL Colour Sort: New in
New in Hand-knitted Aran jumper
£240
Pre-order · December Suede shoulder bag
£420
Back in stock Silk slip dress
£360
Leather trainers
£190
The result
What changes when it is done properly
One catalogue for every channel
Products, prices and stock sent from the store to Google Shopping, Instagram and marketplaces such as Trendyol or Zalando.
Ready for buyers abroad
Languages, currencies and local payment methods set up for each market you serve.
Packages
Choose the level of work that fits
Every project is scoped to the brand. Prices are shared in a proposal after a short conversation.
Starter
A focused first store for a new label or a first collection, designed to the identity.
Ideal for: New labels and first collections
What’s included
- Store design set to the brand
- Products, variants and size guides set up
- Payments, shipping and returns pages
- Launch checklist and handover
Growth
A bespoke store designed around the collection, with the tools fashion buyers expect.
Ideal for: Labels ready to leave a template behind
What’s included
- Custom design and build
- Size guides and fit notes for each market
- Lookbook and collection templates
- Exchanges, pre-orders and restock alerts
Scale
One catalogue for customers in several markets and on several channels.
Ideal for: Labels with buyers abroad and on marketplaces
What’s included
- Currencies, languages and duties per market
- Google Shopping and Instagram product feeds
- Marketplace connections such as Trendyol or Zalando
- Stock kept in step across every channel
Not sure which one fits? Decide with us on a short call.
Related
Often paired with
E-commerce The store itself: size guides, exchanges, pre-orders and customers abroad, on Shopify, WooCommerce or a custom build. AI creative Campaign imagery for a new collection, made from your own product photos, the garment never altered. Social media Instagram and TikTok planned around drops and collections, with posts and short videos made each month.
Which platform suits a fashion label: Shopify or WooCommerce?
It depends on your range, your markets and your team. Shopify suits labels that want to launch quickly with light upkeep: variants, multi-currency pricing, payments and email tools are ready, and your team can run collections without a developer. WooCommerce suits labels that want more flexibility, deeper customisation and full ownership of the store. A custom build suits unusual catalogues. We advise after a short look at your range, markets and team.
How do you show size and fit online?
We show size and fit on each product with a size guide for every market you serve, fit notes written by your team, the model's height and size, and garment measurements. Bags and accessories show their dimensions against the body or a familiar object.
Can you work with our existing photography?
Yes, we start with the photography you already have: pack shots, on-body and detail images. Where gaps remain, we brief a photographer or make campaign imagery from your real product photos. The garment itself is never altered, and AI never draws logos, labels or lettering.
Should we sell on marketplaces as well as our own store?
Often, yes, as long as each channel has a clear role. Marketplaces bring reach, while your own store keeps the brand, the customer relationship and the margin. We connect the catalogue to marketplaces and Google Merchant Center, and keep exclusives, full editorial and early access on your own store.
How do drops, pre-orders and restocks work?
Your team schedules collections, opens pre-orders with a clear delivery date and collects back-in-stock requests by size, all from the admin. For handmade or small-batch pieces, the made-to-order lead time shows on the product page, so the expectation is set before payment.