Industries
We design and build online stores and websites for jewellers and watch brands. Each piece carries its metal, stone and certificate, ring sizes convert for every market, the checkout shows your courier's delivery options with their price, and private viewings are requested from the product page.
Digital storefront
How a store or site built for your sector could look, shown on a fictional brand.
New collection
Solstice
DiscoverSignature pieces
Find your ring size ›
Emerald signet ring
18ct gold · natural emerald
£3,450
Fine hoop earrings
18ct gold
£980
Fine chain bracelet
14ct gold
£640
Sculpted hoop earrings
18ct gold
£1,150
Focus
Precious metals and laboratory-grown stones described as UK hallmarking law and each market require, on one template.
Your courier's delivery options shown with their price, with fraud checks and payment limits set for high-value orders.
Engraving text, lead time and the returns rule for personalised pieces shown before the buyer commits.
Macro, on-hand and pack shots in the same light across the range, with zoom that holds up on a phone.
On the product page
UK letters, US numbers and European millimetres side by side, with a ring sizer the buyer can order from the site.
Purity, carat and natural or laboratory-grown stated plainly, with the certificate attached to the piece.
A private viewing in the boutique or by video, requested from the piece the buyer is looking at.
The result
Online stock synced with your point of sale, so a piece sold in the boutique leaves the site.
Where weight sets the price, prices update from a rate feed within limits you approve.
A clean Google Shopping feed, so metal, stone and price match what the site says.
Packages
Every project is scoped to the brand. Prices are shared in a proposal after a short conversation.
A focused store or website for an independent jeweller or a new collection.
Ideal for: Independent jewellers and new labels
What’s included
A bespoke Shopify store designed around the pieces.
Ideal for: Jewellers and watch specialists serving customers online
What’s included
An editorial website for houses that serve clients mainly in person or by appointment.
Ideal for: Ateliers, bespoke jewellers and boutiques
What’s included
Not sure which one fits? Decide with us on a short call.
Related
Jewellery should be photographed with macro detail for setting and finish, on-hand or on-body images for scale, and the same light across the range so metal and stone colour stay true. We brief your photographer, set a standard every new piece can follow, and design zoom and gallery views that hold up on a phone.
We show ring sizes in each buyer's own system, because the UK uses letters, the US numbers and much of Europe the circumference in millimetres. The size guide shows the conversions for the markets you serve, explains how to measure at home and states your resizing policy, one tap away on every ring.
Yes, buyers can request a private viewing, a bespoke commission, a bridal consultation or a repair, in the boutique or by video, from the page of the piece they are looking at. The request reaches the right person with the details attached. If you already use a booking tool, we connect it rather than replace it.
Yes, prices can follow the gold price where metal content drives them. A custom integration recalculates prices from a rate feed on a schedule you approve, with limits so nothing changes unexpectedly. Some brands prefer stable prices reviewed by hand, and we set up whichever suits the range.
Yes, we build for watch retailers and authorised dealers, within the rules of the houses you represent. Many watch brands set conditions for how authorised retailers present and sell their pieces online, so we design enquiry-led pages where online sale is not permitted and a full checkout where it is. For pre-owned watches we structure box, papers and service history.
