One stock across every channel
The store, Trendyol and Google Shopping read from one catalogue, so a frame sold in one place is gone everywhere.
Industries
Eyewear e-commerce, in focus down to the millimetre.
We design and build online stores for opticians, eyewear boutiques and frame brands. Buyers filter by shape, size and material, see the measurements of every frame and choose lenses step by step, while your store, marketplaces and Google Shopping share one stock.
One stock, every channel
Stock in the middle, orders from everywhere
Your store, Google, Meta and the marketplaces see the same stock. Wherever a frame sells, the count drops on every channel at once.
Online optics
Three steps that make choosing frames online simple
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Face shape and virtual try-on
Frames suggested by face shape, with virtual try-on where the range justifies it.
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Measurements on every frame
Lens width, bridge and temple length, with a short guide to reading the numbers on your own glasses.
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Lenses and prescription, step by step
Lens type, coatings and prescription in a short flow, checked by your optician before glazing.
The result
What changes when it is done properly
Sunglasses and optical in one store
Sunglasses go straight to checkout and optical frames through the lens flow, all from the same catalogue.
Eye tests and fittings booked online
A store finder and an appointment request for buyers who want to try frames in person.
Focus
What has to be right
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Product data before design
Every frame entered with shape, size, material, colour and brand in fixed fields, so filters work across a large range.
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Licensed brands shown by their rules
Designer frames presented with approved imagery and within each brand owner's rules for selling online.
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Prescriptions handled as health data
Uploaded prescriptions are stored with consent, seen only by your opticians and kept out of analytics.
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Selling rules by market
Products that need a prescription check in a market stay enquiry-only there, set per country.
Digital storefront
A sample storefront for your sector
How a store or site built for your sector could look, shown on a fictional brand.
halden-eyewear.com
OpticalSunglassesLensesEye tests Find a store
The new acetate collection
Frames measured to the millimetre
Shop opticalBook an eye test
Frame width
- Narrow · under 130 mm
- Medium · 130–138 mm
- Wide · over 138 mm
Shape
RoundSquareCat-eyeAviator
Material
Acetate · Metal · Titanium
Medium width · round · 24 frames
Filter
Virtual try-on Arlo£165
Black acetate
48 □ 20 · 145
Wren£185
Gold · navy
50 □ 19 · 140
New Otis£175
Tortoise · crystal
47 □ 21 · 145
Packages
Choose the level of work that fits
Every project is scoped to the brand. Prices are shared in a proposal after a short conversation.
Starter
A review of a live eyewear store: product data, filters, feeds and checkout, with a prioritised list of fixes.
Ideal for: Stores that have outgrown their first set-up
What’s included
- Product data and filter review
- Mobile browsing and checkout walkthrough
- Feed and marketplace check
- Prioritised fix list
Growth
A bespoke store for an optician or eyewear brand, built around a large catalogue.
Ideal for: Opticians and eyewear brands serving customers online
What’s included
- Filters by shape, size, material and brand
- Frame measurements and size guide
- Lens and prescription flow
- Brand and collection pages
- Store finder and appointment requests
Scale
The integrations that keep a large eyewear catalogue in step across channels.
Ideal for: Opticians reaching customers in store, on marketplaces and on Google
What’s included
- Trendyol marketplace integration
- Google Merchant Center product feed
- Stock and price sync with your system
- Bulk product import and data clean-up
Not sure which one fits? Decide with us on a short call.
Related
Often paired with
E-commerce A store built around a large frame catalogue, with filters, measurements and a lens flow. Apps & integrations Trendyol, Google Merchant Center and stock integrations, written by the team that builds the store. Care & growth Monthly care: new-season uploads, feed checks, speed and search improvements.
Can you connect our store to Trendyol and Google Merchant Center?
Yes, we connect the store to Trendyol and Google Merchant Center so products, prices and stock come from one source. Eyewear attributes such as colour, size and gender are mapped so listings are complete, and a frame sold on one channel is removed from the others.
Can customers buy prescription glasses through the store?
Often, yes: customers can buy prescription glasses online, but the rules differ by market and product. Sunglasses and frames are straightforward; prescription and contact lenses carry requirements that vary between the UK, the EU and Türkiye. We build the lens and prescription flow your optician and adviser approve, and keep some products enquiry-only where that is the right call.
How do you show frame size online?
We show the three measurements printed inside the arm of most frames, lens width, bridge width and temple length in millimetres, on every product. A short guide explains how to find your own size from a pair you already own, and size filters show buyers the frames likely to fit.
Is virtual try-on worth it?
Virtual try-on is worth it for some ranges, not all. It can help buyers choose, but it needs good 3D assets and must run well on a phone. We usually start with strong on-face photography, face-shape suggestions and clear measurements, then connect a try-on provider where the range justifies it.
We sell designer brands. Are there rules about how we show them?
Usually, yes: designer eyewear is often made under licence, and brand owners set guidelines for imagery, logos and online selling. We design brand pages and product templates around those guidelines, use only approved imagery and logos, and keep each brand consistent across your store and marketplace listings.