Markets
Your website or online store should feel as familiar to UK customers as a local brand. We show prices in pounds, set up the payment methods they know and state delivery and returns plainly. Company, tax and legal work sits with trusted partners.
GBPLondon · United Kingdom
General information, not legal or tax advice. Sources: GOV.UK, legislation.gov.uk.
On the store
Small details that tell a UK shopper the store was made with them in mind.
If you do not sell online
Not every brand sells online. A consultancy, a clinic, a hotel or a showroom needs UK customers to find it, understand it and get in touch with confidence.
Written for British readers
British spelling and a calm, plain tone, with dates, phone numbers and addresses in UK formats.
Enquiries and bookings
Contact, quote and booking forms that ask only for what is needed and confirm by email.
Found in local search
A Google Business Profile where you have premises or serve an area, and pages for the places you work.
The pages people look for
A privacy notice and cookie consent under UK GDPR and PECR, and company details in the footer when you trade through a UK company.
Accessible to everyone
Built to WCAG 2.2 AA, the standard UK public sector websites are held to.
Social media in British English
Posts, replies and campaigns written for UK audiences and planned around the UK calendar.
Ready to launch
Before your site or store goes live in this market, each item is set up and checked, one by one.
Packages
Every project is scoped to the brand. Prices are shared in a proposal after a short conversation.
The starting point for a brand that is already live: a review of your brand and current store against UK expectations, with prioritised fixes.
Ideal for: Brands with a live site or store who want to know what to fix first
What’s included
A UK-ready store and launch set-up: adjustments, checkout, policy pages and British English copy, built around the company you already have or are setting up.
Ideal for: Brands with a product and a company, ready to open to UK customers
What’s included
A managed UK launch with partners: everything in Growth, plus company formation coordinated through our regulated accounting partner and one point of contact from first call to launch.
Ideal for: Brands from outside the UK that want a UK company and a ready presence
What’s included
Not sure which one fits? Decide with us on a short call.
Related
Not always. Many brands sell to UK customers from abroad, although tax registration may still apply, and some payment providers, marketplaces and banks prefer a UK entity. Our regulated accounting partner advises on it and handles the formation if you go ahead; Workly Up does not form companies itself.
Cards and digital wallets such as Apple Pay and Google Pay are the foundation. PayPal is familiar to many UK shoppers, and buy now, pay later providers such as Klarna and Clearpay are worth evaluating for higher-value baskets. We compare them with you and set up only the ones that suit the brand.
Customers who buy online can generally cancel within 14 days of receiving their order, with exceptions such as made-to-order or personalised items, and faulty goods can be rejected for a full refund within 30 days. Your returns policy can be more generous than the law, but not less. We structure the pages; the final wording is reviewed by your legal adviser.
Often, yes. The Starter audit reviews your current store against UK expectations and lists what to change, in order of priority. Sometimes that means currency, payments, copy and policy pages on the existing build; sometimes a new Shopify store is the better investment.
For parcels worth up to £135, the seller charges UK VAT at checkout, which means registering for UK VAT; above £135, import VAT and any customs duty are paid when the goods enter the UK. Your accountant confirms what applies to you. We then set up the store so prices include VAT and nothing unexpected is due on delivery.
Clear delivery dates, tracked parcels and a simple returns route, all stated before checkout. We design that experience and set up rates, delivery estimates and the returns flow in the store; carrier contracts and customs procedures stay with the logistics partners you choose.
Dublin