Every touchpoint
Logo, colours and type follow the same rules on packaging, in store, online and on social. Wherever customers meet the brand, they know it at once.
Brand guidelines
The guidelines show, with examples, how to use the logo, colours and imagery. At handover we go through them with your team in one session and answer their questions.
The result
Primary logo, secondary logo and symbol, each drawn for the sizes and surfaces where it will actually be used.
Social, presentation and stationery templates let your team produce on-brand work without asking us each time.
Colours and typefaces are handed over as web values, so the website and store design start from settled decisions.
In practice
The screens this service delivers, shown on a fictional brand.
Three fictional brands, three identity systems
Packages
Every project is scoped to the brand. Prices are shared in a proposal after a short conversation.
The core identity for a new or growing brand: logo, colour, type and templates, ready to use from day one.
Ideal for: New brands, and brands whose logo lags behind the product
What’s included
A full identity that starts from brand strategy, for brands repositioning, renaming or opening new countries.
Ideal for: Established houses renewing their identity, and brands entering new countries
What’s included
Not sure which one fits? Decide with us on a short call.
Process
We talk through the product, your customers and the markets you serve, and the brands you admire and want to avoid.
Before any drawing, we write down in a few pages what the brand stands for and how it should feel.
A few considered directions, each shown on a product, a web page and a phone screen rather than on a blank page.
We refine the direction you choose, within the rounds in your proposal, until it holds at every size.
Guidelines, templates and master files arrive in one organised folder, with a short walkthrough for your team.
Related
Each identity is priced to its scope, so we do not publish prices. The number of logos, applications, countries and languages shapes the fee. After a private consultation you receive a written proposal with the fee and the deliverables.
The rights in the final designs pass to you as set out in the agreement, and you receive the master files. Typefaces are licensed rather than bought outright, so we recommend fonts whose licences suit your use and help you buy them in your name. We ask before showing the work in our portfolio.
Your proposal names the rounds of revision at each stage. We show a small number of directions in real use rather than a long list of options, which keeps feedback clear. If you want a new direction after approval, we agree the extra scope before any work begins.
We help with naming, but formal trademark work belongs with a trademark attorney. The Growth package includes naming support: a shortlist checked for domain and social handle availability. For trademark searches and registration, we prepare the material your attorney needs.
Often a refresh is enough. If your logo is already recognised, we may redraw it and build a system around it. A first conversation or a commerce and brand audit usually settles the question, and we will say plainly when a refresh is enough.
