A model in a brown belted jacket leaning on a glass railing on a Paris rooftop, the Opéra Garnier behind — Workly Up’s AI-assisted campaign work

Design

AI campaign imagery from your own product photos

Send us your product photos; phone shots are fine. Our art directors turn them into fashion shoots, on-model imagery, short videos and store-ready product photography, with the product looking exactly as it does in real life.

How it changes

One jacket’s way to Paris

  1. 01

    The photo the brand had

    A jacket in a showroom mirror, shot on a phone. That is enough to start.

  2. 02

    Art direction

    Place, light, model and pose are set by an art director before anything is generated.

  3. 03

    Campaign frames

    The same jacket on a Paris rooftop facing the Opéra Garnier. Fabric, buttons and belt match exactly.

A phone photo of a brown buttoned jacket in a showroom mirror
A model wearing the same jacket on a Paris rooftop facing the Opéra Garnier
The model leaning on the glass railing opposite the opera house
Opéra
The model with arms outstretched on the Paris rooftop
Rooftop
The model kneeling by the glass railing
Detail

Workly Up work · AI-assisted, art-directed by Workly Up

Before and after

Your phone photo, now a campaign

The photo a brand already had, and the campaign frame made from the same product. Choose an example and drag the handle to compare closely.

AI-assisted · art-directed by Workly Up
  • A phone photo of a brown buttoned jacket in a showroom mirror The same jacket on a Paris rooftop

    Jacket · Paris, the Opéra rooftop · Workly Up work · a client’s product

  • A champagne silk slip dress hanging on a wardrobe door The same dress in a Marrakech riad courtyard

    Silk dress · Marrakech, a riad · Concept · Self-initiated, fictional product

  • Black sunglasses on a car dashboard The same sunglasses worn on a boat

    Sunglasses · The Mediterranean · Concept · Self-initiated, fictional product

  • A creased sky-blue linen shirt on a wire hanger over a bedroom door The same shirt in a limewashed courtyard near Ronda

    Linen shirt · Ronda, a courtyard · Concept · Self-initiated, fictional product

  • AI-assisted · art-directed by Workly Up
The same jacket on a Paris rooftop
A phone photo of a brown buttoned jacket in a showroom mirror
The brand’s photo Campaign frame
Paris, the Opéra rooftop · Workly Up work · a client’s productAI-assisted · art-directed by Workly Up
The same dress in a Marrakech riad courtyard
A champagne silk slip dress hanging on a wardrobe door
The brand’s photo Campaign frame
Marrakech, a riad · Concept · Self-initiated, fictional productAI-assisted · art-directed by Workly Up
The same sunglasses worn on a boat
Black sunglasses on a car dashboard
The brand’s photo Campaign frame
The Mediterranean · Concept · Self-initiated, fictional productAI-assisted · art-directed by Workly Up
The same shirt in a limewashed courtyard near Ronda
A creased sky-blue linen shirt on a wire hanger over a bedroom door
The brand’s photo Campaign frame
Ronda, a courtyard · Concept · Self-initiated, fictional productAI-assisted · art-directed by Workly Up

Process

How the work runs

  1. Brief

    We agree the products, the customers, the markets and every place the imagery will appear.

  2. Product photos

    You send the photos you have. If a detail is unclear, we explain how to take a simple phone shot.

  3. Art direction

    An art director sets the setting, light, styling and model before anything is generated.

  4. Production

    AI renders scenes under that direction; every frame is checked against the product and your logo is placed by hand.

  5. Review and delivery

    You review the frames and ask for changes; final files arrive sized for each channel, with usage notes.

From our work

AI-assisted, art-directed

Frames from Workly Up’s AI-assisted campaign work. Every frame was chosen and retouched by an art director.

A model holding a dragon-print silk scarf across her shoulders against a pink backdrop
A woman standing in a dark room lit by a round orange lamp, her shadow falling inside its glow
The model kneeling by a glass railing, the opera house behind
A model in a satin slip dress beside a fountain in a tiled courtyard
A Workly Up campaign: a penguin walking through snow under the northern lights
A model walking through a glass-domed arcade in a camel coat, a brown suede bag on her shoulder

AI-assisted · art-directed by Workly Up

Packages

Choose the level of work that fits

Every project is scoped to the brand. Prices are shared in a proposal after a short conversation.

Starter

1–2 weeks

A finished set of images for one product or a small range. The simplest way to see the standard on your own product.

Ideal for: Brands that want to see the result on one product first

What’s included

  • Creative brief and art direction
  • One scene for your chosen products
  • Retouched frames with your real logo
  • Sizes for store, marketplaces and social

Scale

Monthly, minimum three months

A steady monthly supply of imagery and short video, planned around your launches and content calendar.

Ideal for: Brands using new imagery every week across the store, social and ads

What’s included

  • A monthly plan aligned with your launches
  • An agreed number of frames and videos each month
  • The same virtual model and approved scenes all season
  • A monthly call on what to keep and what to try next

Not sure which one fits? Decide with us on a short call.

Questions

Questions clients often ask

If your question is not here, write to us.

Contact us

Do we need professional product photos?

No. A clear photo of the whole product, on a plain background and in even light, is enough to start, and a phone is fine. If details such as stitching or hardware are unclear, we explain how to take a simple shot first.

Will the product look exactly like ours?

Yes: every frame starts from your own photo of the product. We check shape, material, colour, pattern and proportion against it, and correct or remake any frame that drifts. If a product cannot be shown faithfully in a scene, we tell you rather than deliver it.

Do you generate our logo or packaging text?

Never. AI does not draw logos or lettering in our work. Your logo, typefaces and any text in the image are placed from your own vector files, so they stay correct at every size.

Do you label AI imagery and generated models?

Yes, where rules or platforms require it. Generated people in work aimed at EU customers are labelled, and we follow each platform's disclosure settings. We never imitate a real person, model or celebrity without consent.

Is there an app we log into?

No. You send product photos and a brief; our art directors produce, retouch and deliver the files. Feedback and approvals sit in one shared space, and the work is priced per campaign or per month, not per credit.

Book a call Start a project