Drydocks World · Case study

A website and a CRM for a Dubai shipyard

Drydocks World, a DP World company, repairs, converts and builds vessels and offshore structures from its yard in Dubai. We built the website that presents its solutions to clients around the world, and a CRM system for the team behind them.

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The Drydocks World yard on the Dubai waterfront at dusk, with ships in dock and the city skyline behind

Overview

Drydocks World serves shipowners and the oil, gas and renewable energy sectors: ship repair and upgrades, rig refurbishment, conversions, offshore fabrication and engineering, procurement and construction.

A buyer in this market arrives with a specific vessel or project in mind. The website has to show the scale of the yard at a glance and lead each visitor to the right solution in a few steps, while the CRM keeps every conversation that follows in one place.

Client
Drydocks World
Sector
Industrial & B2B
Location
Dubai, United Arab Emirates
Group
DP World
Audience
Maritime, offshore and energy clients
Website
drydocks.gov.ae/en (opens in a new tab)

Services used

The Drydocks World home page: the Dubai skyline over the yard at dusk under the heading World class facilities
The About us section beside an aerial photo of a dry dock with Drydocks World Dubai spelled out by the crew

What we did

A clear public face for a large industrial business, and a working system behind it.

  1. 01

    Solutions, one page each

    Eight lines of work, from ship repair to HVAC and architectural turnkey projects, each with its own page, reachable from the menu, the home page and the footer.

  2. 02

    The yard at first sight

    A full-width opening on the yard and the Dubai skyline introduces the facilities before anything else, with a single route to read more.

  3. 03

    A newsroom

    Joint ventures, launches and sustainability news surface on the home page and live in an archive, so the company's progress is easy to follow.

  4. 04

    A CRM system

    Alongside the website, a CRM system built for the team's way of working, so enquiries and client records are kept and followed up in one place.

Three solution cards with photos of a cruise ship in dock, a jack-up rig and a converted offshore vessel
Featured solutions on the home page: ship repair, drilling rigs and vessel conversion.

Drydocks World on a phone, opening on the Dubai skyline and the line World class facilities · The Our solutions page on a phone, with a man in a white kandura using a virtual reality headset

On a phone: the home page and the solutions.
The Our solutions page header: a man testing a virtual reality headset with the yard behind him
The mission statement We make trade flow in large blue capitals above the first solution

See it live

drydocks.gov.ae/en (opens in a new tab)

Website and CRM system for Drydocks World, the Dubai shipyard of DP World: marine and offshore solutions, the yard and the newsroom presented to an international audience.

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