xBowtie · Case study

Software, social and AI for an online learning platform

xBowtie sells courses, e-books and one-to-one consultations from instructors, with a Pro membership for unlimited access. We work alongside its team as project consultants, across software, social media, maintenance, AI support and AI creative.

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The xBowtie logo in white on the platform’s plum and magenta colours

Overview

xBowtie is an online learning platform: learners buy single courses, packages or a Pro membership, and instructors publish their own courses, e-books and consultations on it.

A platform like this never stands still. We help the team decide what to build next, ship it, keep everything running and tell the story on social media, with AI used where it saves time without lowering the standard.

Client
xBowtie
Sector
Education & consulting
Model
Courses, e-books, consultations, Pro membership
Market
Türkiye
Engagement
Project consultancy, ongoing
Website
xbowtie.com (opens in a new tab)

Services used

The xBowtie home page with a creator invitation, course categories and packages

What we did

One partner for the product, the channels and the day-to-day running.

  1. 01

    Project consultancy

    Priorities agreed with the team, each piece of work scoped before it starts, and releases reviewed before they go live.

  2. 02

    Software

    Development on the platform itself, planned and released in steps, so learners and instructors get improvements without disruption.

  3. 03

    Maintenance

    Updates, monitoring and fixes that keep the platform secure, fast and available, every month.

  4. 04

    Social media

    Posts and stories for courses and packages, designed in the brand’s colours and written for the people the courses are for.

  5. 05

    AI support

    Advice and set-up for using AI in the team’s daily work, with review steps that keep quality in check.

  6. 06

    AI creative

    Campaign imagery made with AI under our art direction, for the site, social posts and course launches.

xBowtie’s mobile home page with popular categories and packages · The newest courses on a phone, with tabs for courses, e-books and consultations · The xBowtie Pro membership page on a phone

On a phone: the home page, the latest courses and the Pro membership.
A teal social post for xBowtie’s electrical and electronics engineering package A second post for the same package, listing the topics it covers A vertical story for the engineering package with the xBowtie logo
Social posts and a story for an electrical and electronics engineering package.
The become a creator page: teach new skills and meet the best learners
The page that invites instructors to publish on xBowtie.

See it live

xbowtie.com (opens in a new tab)

Project consultancy for xBowtie, an online learning platform for courses, e-books and one-to-one consultations: software, social media, maintenance, AI support and AI creative.

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