C'ROCK · Case study
Social media for a cookie brand, from day one
C'ROCK bakes cookies and brownies in small batches and pours good coffee in Tuzla, Istanbul. We ran its social media and advertising from the teaser before opening through the months that followed, and made its campaign frames and Reels with AI-assisted production.
Overview
C'ROCK's promise is simple: generously loaded cookies fresh from the oven, and good coffee. For a new neighbourhood brand the first task was to build curiosity before the door opened, then turn it into regular visits.
So the content worked in two registers: an opening story drawn in white line over real photographs of the shop, then an AI-assisted visual language that presents every product like a campaign frame.
- Client
- C'ROCK
- Sector
- Food & gourmet
- Location
- Tuzla, Istanbul
- Product
- Cookies, brownies and coffee
- Channels
- Instagram and delivery apps
- @crockbites (opens in a new tab)
Services used
What we did
One voice and a recognisable look, from before the opening to today.
- 01
A teaser before opening
White line drawings over photographs of the shop being fitted out told a 'coming soon' story, announcing the address, the date and the opening weekend in the same language.
- 02
Social media management
Content calendar, posts and Reels, captions and stories, with products, offers and delivery channels in a steady flow.
- 03
Advertising management
Planning and running Meta campaigns in the same language as the content, to introduce the brand in Tuzla from the opening onwards.
- 04
AI-assisted creative
Product-led campaign frames and short films, each art-directed by Workly Up, building a consistent world in the brand's burgundy and caramel.
Social media
Posts and Reels we made
A selection of the content we made for C'ROCK, from the opening story to campaign frames. The posts and Reels were published on the brand's account.
Selected frames and films AI-assisted · art-directed by Workly Up
See it on Instagram
@crockbites (opens in a new tab)Launch campaign, social media and advertising management, and AI-assisted creative for C'ROCK, a cookie, brownie and coffee brand in Tuzla, Istanbul.
