Soho Optik · Case study
A premium eyewear store, built and run end to end
An online store for around 1,200 designer frames and sunglasses, connected to the optician’s ERP and CRM, to Trendyol and to a loyalty programme, with the content and campaign imagery that keep it current.
Overview
Soho Optik is an Istanbul optician carrying eyewear houses such as Prada, Miu Miu, Tiffany & Co., Persol and Etnia Barcelona. We designed and built its online store, connected it to the systems behind the shop, and look after it month by month.
One WooCommerce catalogue holds around 1,200 products and also feeds Trendyol and Google Merchant, so stock and prices are managed in one place while customers buy wherever they shop.
- Client
- Soho Optik
- Sector
- Eyewear & optics
- Platform
- WooCommerce
- Catalogue
- Around 1,200 products
- Showroom
- Caddebostan, Istanbul
Services used
What we did
Six pieces of work, one team: from the storefront to the systems, the content and the care.
- 01
A store made for a large catalogue
Brand-led navigation, filters by brand, gender and shape, and product pages that show the frame from every angle. Designed for the phone first, where most visitors arrive.
- 02
ERP and CRM, connected
The optician’s business system and customer records talk to WooCommerce, so stock, prices and orders stay in step without copying anything by hand.
- 03
Trendyol and Google Merchant
The same catalogue lists on the Trendyol marketplace and in Google Shopping, and marketplace orders come back to one place.
- 04
A loyalty system
A loyalty programme built into the store, so returning customers are recognised and rewarded on every order.
- 05
Content and the blog
Brand stories, eyewear guides and style notes for the blog and social channels, written to answer what buyers search for.
- 06
Campaign imagery and monthly care
AI-assisted campaign frames under our art direction, and monthly updates, checks and improvements that keep the store fast and current.
Soho Optik’s mobile home page with new arrivals and brand logos · The sunglasses category on a phone, with filters and a two-column product grid · A Prada sunglasses product page on a phone, with gallery, price and add to basket
See it live
sohooptik.com (opens in a new tab)Premium eyewear e-commerce on WooCommerce for an Istanbul optician: around 1,200 products, ERP, CRM and Trendyol integrations, a loyalty system, content and AI creative.
