The Sociètas World · Case study
A website and a launch for Dubai’s creator network
The Sociètas World brings creators together with Dubai’s luxury hotels, restaurants and brands. We built the website that presents the network to both sides, and launched our strategic partnership with a joint film.
Overview
The Sociètas World is a members’ network in Dubai: creators apply, are reviewed, and are matched with hotels, restaurants and brands for collaborations and curated experiences.
The website has to speak to two audiences at once and feel as exclusive as the venues it represents. Alongside it, the two teams announced a strategic partnership, with a film made for Instagram and a section on the site.
- Client
- The Sociètas World
- Sector
- Brand and creator platform
- Platform
- WordPress
- Market
- Dubai, United Arab Emirates
- Audiences
- Brands and creators
Services used
What we did
A site for two audiences, and a launch that put both names side by side.
- 01
Two paths, one site
Brands and creators each get their own page, their own reasons to join and their own call to action, from the first screen onwards.
- 02
Experiences as a gallery
Fine dining, stays, transport, sport and shopping are shown as a scrolling gallery of real venues, so members see what the network opens.
- 03
From application to first collaboration
The three steps, apply, get verified and connect, are set out plainly, so a brand or a creator knows what happens after they write in.
- 04
The partnership launch
A joint film for Instagram announced the strategic partnership between Workly Up and The Sociètas World, and the site carries it in its own section.
The Sociètas World mobile home page over the Burj Khalifa at night: Where Elite Brands Meet Influence · The About page on a phone listing exclusivity, authenticity, partnership and vision
Film
New strategic partnership
The film that announced the partnership on Instagram: both marks side by side, Dubai at night and the venues of the network.
AI-assisted · art-directed by Workly Up
See it live
societasworld.com (opens in a new tab)Website and partnership launch for The Sociètas World, a Dubai network that connects creators with luxury hotels, restaurants and brands.
