Overug · Case study
A colourful shop for colourful rugs
Overug treats the rug as a design object that changes how a room feels; its designer, Dicle Gül, tufts every piece by hand. We built the e-commerce site that carries the brand's graphic language and brings its products and commissions together.
Overview
At Overug a rug is more than a floor covering: colour, form and graphic language change the mood of a room. Pieces are designed for the floor, the wall, even the ceiling.
The site had to carry that energy while keeping shopping simple: ready-made pieces, printed rugs and commissions in one place, with a clear route to each.
- Client
- Overug
- Sector
- Home & interiors
- Product
- Tufted and printed design rugs
- Founder and designer
- Dicle Gül
- Sales
- Online shop and commissions
Services used
What we did
A shop that carries the brand's colour and makes buying and commissioning easy.
- 01
An opening in motion
The home page opens with a film of a rug being made and the brand's vivid colours, so visitors meet its language in the first second.
- 02
Products and collections
Tufted rugs, printed rugs and seasonal series each have their own pages, and product pages set out size, materials and care clearly.
- 03
Gallery and projects
A gallery of rugs photographed in real rooms shows how each piece lives at home and invites commissions.
- 04
Commission requests
A dedicated route for commissions, custom pieces and collaborations, so requests reach the brand directly.
See it live
overug.co (opens in a new tab)An e-commerce site for Overug, designer Dicle Gül's tufted rug brand: colourful, graphic rugs, printed rugs and commissions in one shop.
