Pietra e Vetro · Case study
An Italian-inspired store for Murano glass jewellery
Pietra & Vetro joins Murano glass, natural stone and pearls in jewellery made with Turkish and Italian craftsmanship. We built its online store, manage it day to day and look after it every month.
Overview
Pietra & Vetro means stone and glass, and the brand is built on that duality: natural stones and pearls beside handmade Murano glass, Turkish craft beside Italian design, tradition beside the new.
The store tells it through places. Each collection takes the name of an Italian town or coast, with its own story and imagery, so a bracelet is chosen as much for where it comes from as for its colour. In 2025 the brand's jewellery appeared in an InStyle Türkiye shoot with the actress Demet Özdemir.
- Client
- Pietra e Vetro
- Sector
- Jewellery & watches
- Platform
- WooCommerce
- Products
- Necklaces, bracelets, earrings and charms
- Collections
- Murano, Amalfi, Portofino, Positano and more
- In the press
- InStyle Türkiye, 2025
Services used
What we did
A store that carries the brand's Italian imagination, and the daily work that keeps it in order.
- 01
Collections named after places
Murano, Amalfi, Portofino, Positano, Cinque Terre and more, each with a story page, travel imagery and its pieces, alongside shopping by category.
- 02
The brand in script and green
The brand's script wordmark, deep green and pale sage run through the store, with handwritten headings such as Uniquely yours from the header to the footer.
- 03
Store management
Products, photographs, prices, stock and collections are kept up to date by our team, including new collection banners and seasonal changes.
- 04
Monthly care
Updates, security, speed and payment checks every month, so the store stays reliable between launches and while pieces are restocked.
Pietra & Vetro on a phone, opening on four Murano glass chain bracelets around the brand's circle · Collection cards on a phone, with A Venetian summer dream over the Rialto at sunset · The Murano collection on a phone, with instant photos of Venice and the first glass pieces
See it live
pietraevetro.com (opens in a new tab)E-commerce, store management and monthly care for Pietra & Vetro, a Murano glass and natural stone jewellery brand made with Turkish and Italian craftsmanship.
